Amazon Beratung für Marken – Klartext, Sparring & Wirkung

PLEC is not classic advice. We are a small, powerful unit of strategists, practitioners and experienced Amazon managers.

Our mission: Helping brands to ensure their independence, profitability and management through strategic Amazon advice. No PowerPoint advisors. But people who have mastered Amazon operationally.

The team behind our Amazon consulting for brands

Phil Layer

Founder & Strategy Lead

Phil is the one who doesn't give up even after the third 'why. ' He doesn't think Amazon from the platform's point of view, but from the brand's point of view — and challenges every assumption until the figures are right.

Amazon Beratung für Marken, Kaffee Emoji

Coffee always black, in mind Just three steps ahead.

Catharina Gerngross

Key Account & Operations Lead

Cathi knows the daily challenges of vendor management like the back of her hand. It ensures that communication with Amazon, internal coordination and operational processes run smoothly.

Memoji Hund eines Beraters für Amazon Vendor Beratung

Always a solution in your pocket — and usually a dog treat too.

Niclas M. Schuck

Advertising & Conversion Lead

Niclas never thinks of campaigns just in terms of clicks, but always in terms of buyers. With one eye on ad data and another on content, he ensures advertising that doesn't fizzle out, but sells.

Amazon Beratung für Marken, Paddle Emoji

Speaks ROAS fluently and still treats himself to a padel tennis match instead of a KPI chart.

What makes us different

🧩

Not a buzzword
Bingo

We speak plain language — even when it's uncomfortable.

🛠️

From practice,
for practice.

We come from doing. Not PowerPoint consultants, but real implementers.  

🤝

We are your sparring partner.

We challenge, think along, ask the right questions — not just service according to regulations.

That's what our customers say

Especially as a result of targeted measures and optimizations, which we implemented together with PLEC, our profitability improved significantly, especially in cooperation with Amazon.

David Bäuerle,
COO Purchasing — Logistics — Administration

Pets Nature GmbH

With PLEC, we have brought structure to our business, received transparency, advice and support — acting instead of reacting. There are professionals at work here who know what they're doing. This is a great pleasure, not only because of the visible success, but also because it fits on a personal level.

Holger Binder, Chief Sales and Marketing Officer

STABILA measuring devices Gustav Ullrich GmbH

The complex requirements of AMAZON and their functions were always solved or a suggestion for an acceptable solution was found. The regular updates and optimization support have helped us significantly increase sales figures.

Martin Apfelbacher,
National Sales Director

Alfred Schladerer Schwarzwälder Hausbrennerei GmbH

Business without Amazon is not an option. Once that's clear: How are you? Phil Layer knows it and can communicate it. With him, we developed a hybrid vendor/seller approach, which is already a sales engine today. And we're just getting started...

Frank Haberstroh,
CEO

SPAX International

We are sparring partners
not a service provider.

PLEC is not classic advice. We are a small, powerful unit of strategists, practitioners and experienced Amazon managers.

The team behind our Amazon consulting for brands

What unites us

What makes us different

We believe that Amazon cannot be taken for granted — and certainly cannot be planned with Excel logics. If you want to be successful here, you need insight, the courage to make clear decisions and persistence.

Who works with us

“Our work starts where standard processes fail: When figures are no longer correct, growth fails or costs explode. We are by your side — but not as a recipient of orders, but as a sparring partner who tells you honestly what works. And what not. ”

Phil Layer, founder of PLEC

That's what our customers say

Would you like to find out whether our Amazon advice is right for your brand? 🤔

We are sparring partners not a service provider.

PLEC is not classic advice. We are a small, powerful unit of strategists, practitioners and experienced Amazon managers.

The team behind our Amazon consulting for brands

What unites us

What makes us different

We believe that Amazon cannot be taken for granted — and certainly cannot be planned with Excel logics. If you want to be successful here, you need insight, the courage to make clear decisions and persistence.

Who works with us

“Our work starts where standard processes fail: When figures are no longer correct, growth fails or costs explode. We are by your side — but not as a recipient of orders, but as a sparring partner who tells you honestly what works. And what not. ”

Phil Layer, founder of PLEC

That's what our customers say

Would you like to find out whether our Amazon advice is right for your brand? 🤔

We are sparring partners
not a service provider.