This Amazon Advertising Management Case Study shows how a vendor was able to achieve real growth through clear management rather than an increasing budget.
+354%
Ad revenue
+159%
ROAS
+284%
visibility
Starting point & goal
Until now, a brand manufacturer of measurement tools had its Amazon advertising controlled internally and by the Amazon Advertising Team — without a clear strategy, without reporting, without active management. The campaigns were large, unstructured and there was no transparency as to which measures actually generated revenue. The primary goal of the Amazon Ad team was visibly to increase the budget, not profitability. There was a lack of management, focus on results and control over advertising spending.
The goal:
regain control
increase profitability and achieve sustainable
Set up campaign structure.
regain control
increase profitability
and a sustainable
campaign structure
build up.
challenges
challenges
🤝
Ads were managed internally and by Amazon
⏳
No active ad management due to lack of time and resources
📋
Large, unstructured campaigns with no strategy
❓
No reporting, no transparency about return-on-investment
⚠️
Support from Amazon Advertising provided incentives primarily for budget growth, not efficiency
“The biggest challenge was an account that was effectively focused on budget growth — not efficiency or profitability. Our task was to change course: away from pure expenditure increase, towards clear management and measurable return. ”
Niclas M. Schuck, Advertising & Conversion Lead, PLEC
Our Approach
As part of Advertising Management We have systematically restarted the account:
📊
Account analysis & keyword research
Identification of relevant keywords, breakdown by brand and generic terms
🗂️
campaign structure
Introduction of a clear architecture with separate campaigns according to funnel phase and objectives
📅
Weekly campaign & bid management
Active management of bids, budget optimization and monitoring of placements
📈
Reporting & budget management
Introduction of monthly reports with a focus on ROAS, ACOS, impression share and conversion rate
🛡️
Brand protection & new listings
Development of targeted brand protection campaigns and support new product listings
🚀
Focus on profitability
Identification of campaigns with the highest return on investment and targeted expansion of these campaigns in order to sustainably increase profitability
scores
KPI
upshot
Ad revenue
+354%
ROAS
+159%
visibility
+284%
advertising budget
+75%
Conversion rate
+18%
“We used to lack control, lots of spending, but no clear picture. Today, we can see exactly what works: structured campaigns, clean reports and an ROAS that is impressive.”
E-commerce manager
conclusion
By managing the vendor account holistically, the manufacturer was not only able to increase sales and conversion rate, but also reduce the return rate, make the brand visible on Amazon and regain financial control over open items.
Do you want to manage your Amazon advertising in a targeted manner and increase profitability?
