This Vendor Central SWOT analysis shows how much potential lies in a structured view of costs, listings and processes.
+51%
Sales growth (COGS)
+36%
more related ASINs
20k €
refunded deductions
Starting point & goal
A leading manufacturer of hand tools was faced with stagnating Amazon business. Less than half of the product range was actively purchased from Amazon and new products were disregarded. High shortages and fines reduced profitability.
The low subscription rate was associated with a lack of visibility and sales potential, while numerous small purchase orders and high administrative costs placed an additional burden on the organization.
The goal:
Create transparency, the subscription rate
increase, reduce costs
and improve operational efficiency.
create transparency,
increase the subscription rate,
Reduce costs
And the operational
Improve efficiency.
challenges
challenges
⚠️
Shortages and fines in the high five-digit range
🚫
No active new listings
🗂️
Outdated, incomplete product data in the catalog
🙄️
A large number of small POs with a lot of manual effort
“The biggest hurdle was the invisible blockage in the product range: Amazon ordered what it knew — but not what was strategically important. We needed to get the catalog back under control ️.”
Catharina Gerngross, Key Account & Operations Lead, PLEC
Our Approach
As part of the vendor SWOT analysis, all relevant cost types, deductions and catalog data were systematically examined. Measures derived from this:
🗂️
Catalog cleaning & master data update
Creating a consistent database for existing and new ASINs
🔍
Recovering unjustified deductions
Identification and escalation of faulty chargebacks and deductions
📈
Listing strategy optimization
Focus on high-turnover and profitable product ranges
📏️
Optimizing the order structure
Reducing small orders through better forecast data and pack size optimization
scores
KPI
upshot
Related ASINs
+36%
Sales (COGS)
+51%
Refunded deductions
20,000€
average selling price (ASP)
+10%
Product page views
+22%
Amazon NetPPM
+21% (Crap-out avoided)
“The analysis gave us a complete overview of our deductions and product range gaps for the first time — and were able to take targeted countermeasures. Particularly strong: the clarity and systematic approach.”
Amazon Account Manager
conclusion
Through analysis and implementation, the manufacturer was not only able to realize short-term cost effects, but also created a sustainable basis for more profitable growth in the vendor model. The increased subscription rate and optimized cost structure strengthened market presence and profitability.
Would you like to know where unused potential and hidden costs lie in your vendor account?
