Profitable growth. Successful product launches. More visibility thanks to advertising.
This case study shows how a structured Amazon advertising strategy leads to measurable results for vendors — with over 1.5 million € in revenue and ROAS 20.08.
1.584,211€
Ad revenue
20.08
ROAS
61.642,114
impressions
Starting point & goal
A brand manufacturer of hand tools has so far been active on Amazon without any advertising. The internal relevance of advertising for brand protection, product launches and visibility was unknown — and there was a lack of both time and expertise to address the issue. There was no advertising account, no campaigns, no strategy.
The goal:
from zero to a working one
Create a scalable advertising account
from zero to one
working,
scalable advertising
Set up an account
challenges
challenges
📢
No existing advertising account
🚫
No experience or expertise for Amazon Advertising
👁️
Lack of awareness of the role of advertising (brand protection, visibility, product launch)
⏳
No staff or time for internal ad management
💸
No budget planning or cost control
“The challenge was not just a new start — but building a functioning advertising strategy for a vendor brand with no previous experience.”
Phil Layer, Managing Partner, PLEC
Our Approach
As part of advertising management, we built up the account step by step and set it up systematically:
🆕
Set up an advertising account
Setting up the advertising account, storing billing and account data
🗂️
Portfolio structure & budget recommendation
Development of a meaningful campaign and portfolio structure with budget recommendations
🔍
Keyword research
Analysis and selection of relevant keywords for the focus range
📅
Event focus
Development of a specific strategy for event days (e.g. Black Friday, Deal Days)
🛡️
Brand protection strategy
Development of targeted protection campaigns to protect the brand against free riders
💰
Weekly campaign & bid management
Active management of bids, optimization of placements and budgets
📈
Reporting & budget management
Introduction of monthly reports with a focus on ROAS, ACOS, impression share and conversion rate
🚀
Focus on profitability
Identification of campaigns with the highest return on investment and targeted expansion of these campaigns in order to sustainably increase profitability
scores
KPI
upshot
Visibility (impressions)
61.642,114
Ad revenue
1.584,211€
ROAS
20.08
Ad spending
78,881€
Top month (Black Friday):
Visibility (impressions)
9.447,766
Ad revenue
approx. 273,000€
ROAS
19.29
Ad spending
14,153€
“Our advertising was active — but not effective. The new structure had an immediate effect: more efficient, clearer, with a focus on what really sells.”
Amazon Account Manager
conclusion
By setting up and managing the advertising account from zero, it was possible to significantly increase visibility, support product-related launches and establish a sustainable, profitable advertising concept. The results were so convincing that the customer gradually increased the advertising budget as a result of the success in order to generate further growth.
Do you need an advertising strategy that really works for vendors?
