Amazon Vendor Case: Produktlaunch für neue Marke

8.574

Product page views

27.4%

Conversion rate

127 days

1,000 orders

Starting point & goal

A winegrowers' association planned the product launch with a new wine brand on Amazon — without existing search volume, without reviews, in a highly competitive market. The competition dominated with articles that had over 1,000 reviews.

Their own brand was unknown, traffic only came from generic terms such as “white wine,” and there was no established search or brand value. Despite a tight budget, the launch should be successful — with visibility, sales and a basis for long-term brand presence.

The goal:

Every customer who goes to the product detail page

Come on, must be convinced.

Every customer who relies on the

Product detail page is coming

must be convinced.

challenges

❓

Vendor product launch of an unknown brand without existing demand

🚫

No search volume on brand or product

0 ️

No own reviews, but competition with 1,000+ reviews

🚦

Traffic only on generic terms such as “white wine”

❌

No experience or data basis

🔒

budget restrictions

👀

Strong competition for attention and purchase decisions

Memoji Phil, Berater für Amazon Vendor Beratung

“The actual task? To launch a vendor product that no one was looking for — with a budget that actually isn't enough. Our launch strategy was maximum conversion with a minimum budget, closely interlinked with account management and ads. ”

Phil Layer, Managing Partner, PLEC

Our Approach

We developed an integrated approach of account management, advertising and conversion optimization, which coordinated all levers:

📢

Campaign launch strategy

Development of a coordinated campaign plan for brand development

🔍

Keyword research

Identification of relevant generic search terms for wine, white wine & sub-categories

📈

Focus on safety

Campaigns specifically tailored to impressions and reach to start brand awareness

📆

Use event days

Strategic focus on deal days and seasonal events at peak traffic

💰

Daily campaign & bid management

Active management of bids, budget optimization

✅

Conversion optimized

Creation of content, optimized for relevant search terms and with a particular focus on conversion — because it was clear that with a low budget, every detail page visitor must be convinced.

🔄

Integration with account management

Ensuring product availability, active use of price deals, close coordination with customers on product design, packaging and pricing in order to precisely meet brand and customer needs.

scores

KPI

upshot

impressions

411,495

Ad clicks

3.357

Conversion rate

27.4%

Ad spending

1.814€

Total product page views

8.574

Time until first 100 orders

56 days

Time until the first 500 orders

104 days

Time until the first 2,000 orders

166 days

honouring

Multiple category bestsellers

“A new wine, no brand, zero reviews — actually no chance on Amazon.

Nevertheless, we built up visibility in a very short time, convinced the first buyers and reached 1,000 orders in 127 days.

Even more impressive: The growth continues today — with steadily increasing sales, returning buyers and a real footprint in the top 10 in the category.”

ceo

Jeff Bezos points right with his finger at the individual dots and smiles, Amazon growth strategies

conclusion

Through the close integration of advertising, conversion optimization and account management, it was possible to generate 1,000 orders within 127 days — against established competition, without demand, without reviews.

In addition to the campaigns, the conversion optimization of the product pages was particularly decisive — as was close coordination with the customer on product design, packaging and pricing.

The excellent results convinced the customer to expand the breadth and depth of the product line and to further expand the budget for sales and brand presence.